Skip to content 
Introduction
The video intercom industry is changing fast. People no longer want basic door phones. They expect smart systems that connect with mobile apps and improve security. For distributors, this shift brings new chances to grow sales.
In this case study, we show how one distributor achieved 200% sales growth by offering smart video intercoms. We also explain how the right supplier partnership made this success possible.
Market Background
The security industry has undergone a major shift in recent years. Traditional wired intercom systems are being replaced by smart WiFi and IP video intercoms. Customers now expect more than just two-way audio—they prefer:
- Remote access via smartphone apps
- HD video with night vision
- Integration with smart home platforms like Alexa or Google Home
- Easy installation and flexible system upgrades
For distributors, this creates both opportunities and challenges. While demand for smart intercoms is growing, the market is highly competitive. Many distributors face problems such as:
– Limited differentiation between products
– Price competition reducing margins
– Difficulty access to the high-end residential and commercial markets
The distributor in our case study was experiencing these exact challenges before they decided to make a change.
The Distributor’s Challenge
This distributor, located in Europe, was a mid-sized channel partner for security products. Their portfolio was mainly focused on traditional video door phones.
However, they noticed:
1. Sales were slow, with no strong growth
2. Customers were increasingly asking for smart features
3. Competing distributors were already offering advanced intercom solutions
They realized that to stay competitive, they needed to upgrade their product line with smart video intercoms.
The Solution: Smart Video Intercoms
The turning point came when the distributor partnered with a professional video intercom manufacturer. With this cooperation, they were able to introduce a range of next-generation smart intercom solutions.
Key product features included:
- Mobile App Integration – allowing users to see, talk, and unlock doors from anywhere
- High-Definition Camera – with wide-angle view and night vision for 24/7 security
- Smart Home Compatibility – integration with Tuya, Alexa, and Google platforms
- Flexible Installation – support for both WiFi and IP PoE systems
In addition, the manufacturer provided strong after-sales support, marketing materials, and technical training, helping the distributor successfully launch the new products in their region.
Results: 200% Sales Growth
The impact was remarkable:
- Sales Growth: Within the first year, sales of video intercom products increased by 200%.
- Profit Margins: By offering higher-value smart intercoms, the distributor significantly improved their profitability.
- Market Positioning: They became one of the key suppliers of smart intercoms in their local market.
- Customer Feedback: End users praised the convenience, security, and smart integration, leading to repeat orders.
Key ways for Distributors
1. Smart Video Intercoms are the Future – The market demand is shifting rapidly, and distributors must adapt to it and follow the trend.
2. Partner with a Reliable Manufacturer – A supplier with strong R&D, production capacity, and quality control is key.
3. Focus on Value, Not Just Price – High-quality smart products bring higher margins and customer loyalty.
4. Support and Training Matter – Marketing, technical support, and after-sales service help build long-term success.
Why Growinner Electronics Makes the Difference
The success of this distributor was not only due to the shift to smart intercoms but also because they partnered with the right supplier.
Growinner Electronics is a leading manufacturer with over 8 years of experience in producing video door phones and smart intercom systems. With complete production capabilities—from R&D and SMT lines to assembly and strict QC testing—Growinner delivers products that meet the demands of the European and global markets.
As a trusted partner, Growinner Electronics provides:
- High-quality smart video intercom solutions with continuous innovation
- Market protection policies to ensure distributors have exclusive advantages
- Dedicated project support to help partners grow their business
- Stable supply and reliable cooperation for long-term profitability
By working with Growinner Electronics, distributors and partners can not only expand their sales but also achieve higher profits and sustainable growth, just like the case study you’ve read.
